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Use, abuse or contribute! : a framework for classifying how companies engage with country image
Hynes, Niki; Caemmerer, Barbara; Martin, Emeline; … - In: International marketing review 31 (2014) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10010253915
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An examination of the status and evolution of country image research
Lu, Irene R. R.; Heslop, Louise A.; Thomas, D. Roland; … - In: International marketing review 33 (2016) 6, pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
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CSR communication and international marketing : insights from the COVID-19 pandemic
Farmaki, Anna; Hadjielias, Elias; Olya, Hossein; … - In: International marketing review 40 (2023) 5, pp. 1071-1111
Persistent link: https://www.econbiz.de/10014470108
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Strategic marketing in an international marketplace
Ford, John B. (ed.); Crittenden, Victoria Lynn (ed.) - 2016
Persistent link: https://www.econbiz.de/10011540145
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Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
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Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad; Lee, Joong-Woo; Park, Sohee - In: International marketing review 33 (2016) 4, pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
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Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun; Sousa, Carlos M. P. - In: International marketing review 32 (2015) 1, pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh; Monkhouse, Lien Le; Barnes, Bradley R. - In: International marketing review 34 (2017) 5, pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
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Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: International marketing review 34 (2017) 4, pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827