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Consumer behaviour
67
Konsumentenverhalten
67
Brand image
65
Markenimage
65
Brand management
61
Markenführung
61
Designation of origin
35
Herkunftsbezeichnung
35
International marketing
35
Internationales Marketing
35
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24
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Internationaler Markteintritt
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Coronavirus
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He, Jiaxun
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Barnes, Bradley R.
3
Tarba, Shlomo Yedidia
3
Wang, Cheng Lu
3
Christodoulides, George
2
Czinkota, Michael R.
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
Japutra, Arnold
2
Khan, Zaheer
2
Moon, Byeong-joon
2
Schlegelmilch, Bodo B.
2
Seo, Yuri
2
Septianto, Felix
2
Vrontis, Demetris
2
Agnihotri, Arpita
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akram, M. S.
1
Ali, Imran
1
Ampuero-Canellas, Olga
1
Andrews, Taylah
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Andéhn, Mikael
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Ang, Tyson
1
Arli, Denni
1
Arslan, Ahmad
1
Ashill, Nicholas J.
1
Aslam, Muhammad Shakeel
1
Babin, Barry J.
1
Bai, Huifeng
1
Baier, Daniel
1
Baker, William E.
1
Balabanis, George
1
Banelis, Melissa
1
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International marketing review
SpringerLink / Bücher
886
Journal of business research : JBR
882
The journal of brand management : an international journal
625
Journal of retailing and consumer services
489
The journal of product & brand management
419
NBER working paper series
244
Springer eBook Collection
238
Working paper / National Bureau of Economic Research, Inc.
225
NBER Working Paper
204
Industrial marketing management : the international journal for industrial and high-tech firms
197
International journal of industrial organization
194
Discussion paper / Centre for Economic Policy Research
188
Psychology & marketing
186
Gabler Edition Wissenschaft
182
European journal of marketing : EJM
178
Europäische Hochschulschriften / 5
169
Research
162
Asia Pacific journal of marketing and logistics
152
Journal of strategic marketing
149
Journal of marketing management : MM
147
International journal of hospitality management
141
Marketing intelligence & planning
140
Journal of marketing communications
136
Springer eBook Collection / Business and Economics
134
Tourism management : research, policies, practice
131
Journal of marketing
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
International journal of project management : the journal of The International Project Management Association
124
Journal of travel and tourism marketing
121
Harvard business review : HBR
118
Harvard-Business-Manager : das Wissen der Besten
118
International journal of retail & distribution management
111
Journal of the Academy of Marketing Science
111
The international review of retail, distribution and consumer research
111
Economics letters
105
The IUP journal of brand management : IJBRM
105
CESifo working papers
103
Journal of fashion marketing and management
102
Journal of international consumer marketing
100
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ECONIS (ZBW)
98
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1
Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
2
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
3
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
4
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
5
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
6
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
7
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
10
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
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