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Brand management
61
Markenführung
61
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
44
Markenimage
44
International marketing
28
Internationales Marketing
28
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25
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24
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19
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Luxusgüter
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Comparison
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He, Jiaxun
4
Barnes, Bradley R.
3
Wang, Cheng Lu
3
Ge, Jiaye
2
Han, C. M.
2
Japutra, Arnold
2
Magnusson, Peter
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Seo, Yuri
2
Septianto, Felix
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
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1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akram, M. S.
1
Ampuero-Canellas, Olga
1
Andrews, Taylah
1
Andéhn, Mikael
1
Ang, Tyson
1
Angriawan, Arifin
1
Arli, Denni
1
Ashill, Nicholas J.
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1
Breitsohl, Jan
1
Buchanan-Oliver, Margo
1
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1
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International marketing review
Journal of business research : JBR
736
The journal of brand management : an international journal
608
SpringerLink / Bücher
413
The journal of product & brand management
393
Journal of retailing and consumer services
354
The service industries journal
313
Industrial marketing management : the international journal for industrial and high-tech firms
159
Psychology & marketing
151
European journal of marketing : EJM
148
International journal of hospitality management
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Springer eBook Collection
118
Asia Pacific journal of marketing and logistics
114
Journal of marketing
114
Journal of strategic marketing
114
Journal of marketing research : JMR
112
The journal of services marketing
111
Marketing intelligence & planning
110
Journal of advertising research
109
Journal of marketing management : MM
108
Journal of marketing communications
106
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Research
85
The Trademark reporter
82
Marketing letters : a journal of research in marketing
80
NBER working paper series
80
Journal of fashion marketing and management
76
Journal of service management
76
Service business
76
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of international consumer marketing
74
International journal of production economics
73
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
73
Tourism management : research, policies, practice
73
Cogent business & management
72
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ECONIS (ZBW)
73
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1
Luxury
brand
markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
2
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
3
Outbreaks of animosity against the West in China : effects on local
brand
consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
4
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
5
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
6
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
7
The impact of repeated ad exposure on spillover from low fit extensions to a global
brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
8
Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and
brand
consciousness
Yim, Mark Yi-cheon
;
Sauer, Paul L.
;
Williams, Jerome D.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
Saved in:
9
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
The relationship between
brand
love and actual
brand
performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
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