//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The social marketing mix - a c...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
46
Marketingmanagement
46
International marketing
26
Internationales Marketing
25
Multinationales Unternehmen
17
Transnational corporation
17
Firm performance
15
Unternehmenserfolg
15
International market entry
11
Internationaler Markteintritt
11
Brand management
9
Emerging economies
9
Markenführung
9
Schwellenländer
9
Competitive advantage
7
Consumer behaviour
7
Konsumentenverhalten
7
Wettbewerbsvorteil
7
Export
6
KMU
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
SME
6
Strategic management
6
Strategisches Management
6
Brand image
5
China
5
Markenimage
5
Marketing
5
South Korea
4
Südkorea
4
Beziehungsmarketing
3
Coronavirus
3
Designation of origin
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Emerging markets
3
Export performance
3
Globalisierung
3
Globalization
3
more ...
less ...
Online availability
All
Undetermined
20
Free
2
Type of publication
All
Article
40
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
5
Sammelwerk
5
Mehrbändiges Werk
3
Multi-volume publication
3
Aufsatzsammlung
2
more ...
less ...
Language
All
English
47
Author
All
Mellahi, Kamel
3
Shoham, Aviv
3
Barnes, Bradley R.
2
Mitręga, Maciej
2
Pfajfar, Gregor
2
Vrontis, Demetris
2
Abimbola, Temi
1
Akter, Shahriar
1
Azilah Kasim
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
1
Berger, Ron
1
Bortoluzzi, Guido
1
Buratti, Andrea
1
Butt, Muhammad Mohsin
1
Cabanelas, Pablo
1
Campos, Emilio Gonzalo
1
Chao, Paul
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chiarvesio, Maria
1
Cho, Hyo Eun
1
Christofi, Michael
1
Chung, Henry F. L.
1
Cismaru, Magdalena
1
Crittenden, Victoria Lynn
1
Deshpandé, Rohit
1
Dey, Bidit Lal
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Ding, Qing Shan
1
Dinnie, Keith
1
Dong, Xiaodan
1
Drori, Netanel
1
Ford, John B.
1
Fu, Huifen
1
Gao, Gerald Yong
1
Ghazali Musa
1
Gnizy, Itzhak
1
Griffith, David A.
1
more ...
less ...
Published in...
All
International marketing review
Journal of business research : JBR
358
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
210
Journal of strategic marketing
196
Journal of marketing management : MM
153
European journal of marketing : EJM
143
Europäische Hochschulschriften / 5
134
Journal of marketing communications
111
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing
100
Marketing intelligence & planning
85
Gabler Edition Wissenschaft
81
Journal of retailing and consumer services
80
Springer eBook Collection
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International review on public and non-profit marketing
64
The journal of brand management : an international journal
63
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Lehrbuch
59
Journal of nonprofit & public sector marketing
58
The marketing review
53
Journal of advertising research
49
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
48
Business horizons
48
Health marketing quarterly
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Springer eBook Collection / Business and Economics
43
Apas Papers
42
Journal of business ethics : JOBE
42
Journal of marketing research : JMR
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng
;
Chao, Paul
;
Huang, Guang
- In:
International marketing review
26
(
2009
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Saved in:
2
Social marketing campaigns aimed at preventing drunk driving : a review and recommendations
Cismaru, Magdalena
;
Lavack, Anne M.
;
Markewich, Evan
- In:
International marketing review
26
(
2009
)
3
,
pp. 292-311
Persistent link: https://www.econbiz.de/10009522603
Saved in:
3
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
4
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
5
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
6
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
7
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
8
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
Saved in:
9
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
10
Market challenges, learning and customer orientation, and innovativeness in IJVs
Park, Chansoo
;
Oh, Chang Hoon
;
Azilah Kasim
- In:
International marketing review
34
(
2017
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10011799829
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->