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The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.; Fastoso, Fernando - In: International marketing review 33 (2016) 2, pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
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Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.; Hem, Leif E. - In: International marketing review 28 (2011) 4, pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean; Ashill, Nicholas J. - In: International marketing review 39 (2022) 2, pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
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Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri; Buchanan-Oliver, Margo; Cruz, Angela Cracia B. - In: International marketing review 32 (2015) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
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Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan; Malik, Aneela; Akram, M. S.; … - In: International marketing review 34 (2017) 4, pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
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Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin - In: International marketing review 34 (2017) 4, pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona; Merunka, Dwight - In: International marketing review 32 (2015) 6, pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
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The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo; Hildebrand, Christian - In: International marketing review 33 (2016) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
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Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and brand consciousness
Yim, Mark Yi-cheon; Sauer, Paul L.; Williams, Jerome D.; … - In: International marketing review 31 (2014) 4, pp. 363-389
Persistent link: https://www.econbiz.de/10010388823