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Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter; Wilson, Rick T.; Zdravkovic, Srdan; … - In: International marketing review 25 (2008) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
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Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
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"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-473
Persistent link: https://www.econbiz.de/10009286457
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter; Zdravkovic, Srdan; Westjohn, Stanford A. - In: International marketing review 39 (2022) 4, pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter; Peterson, Robert M.; Westjohn, Stanford A. - In: International marketing review 31 (2014) 1, pp. 30-50
Persistent link: https://www.econbiz.de/10010253933
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Country of origin research revisited: seeking new methods and variables
Ko, Eunju (ed.); Moon, Byeong-joon (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011673978
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The influence of self-construal on consumer responses to sizing discrepancy
Jung, Hyeyoon; Magnusson, Peter; Peng, Yi - In: International marketing review 40 (2023) 6, pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376