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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea; Mariani, Marcello M.; Stacchini, Annalisa - In: Journal of business research : JBR 146 (2022), pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Are you up for fair-trade products? : vertical dimension as a metaphorical representation of virtuous consumption
Basso, Frédéric; Bouillé, Julien; Troiville, Julien - In: Journal of business research : JBR 135 (2021), pp. 508-518
Persistent link: https://www.econbiz.de/10012647937
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The influence of self-decided prices on expected quality
Mukherjee, Sudipta; Pandelaere, Mario - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew; Rice, Dan Hamilton; Fennell, Patrick; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178