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~isPartOf:"The journal of consumer marketing"
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
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Brand image
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Beziehungsmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
The journal of consumer marketing
Journal of business research : JBR
138
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of strategic marketing
68
Journal of retailing and consumer services
59
The journal of brand management : an international journal
53
Journal of marketing communications
52
Journal of marketing management : MM
51
The journal of business & industrial marketing
46
European journal of marketing : EJM
45
The journal of product & brand management
38
Journal of marketing
36
Journal of the Academy of Marketing Science
36
Business horizons
31
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Marketing intelligence & planning
26
The marketing review
25
Journal of retailing
24
Psychology & marketing
22
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of Islamic marketing : JIMA
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Harvard-Business-Manager : das Wissen der Besten
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of retail & distribution management
17
International review on public and non-profit marketing
17
European research studies
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing research : JMR
16
Marketing letters : a journal of research in marketing
16
International journal of technology marketing : IJTMkt
15
International journal of wine business research : IJWBR
15
Journal of advertising research
15
Journal of marketing theory and practice
15
Journal of promotion management : JPM
15
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ECONIS (ZBW)
35
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1
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
2
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
3
Community identification increases consumer-to-consumer helping, but not always
Johnson, Zachary
;
Massiah, Carolyn
;
Allan, Jeffrey
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
Saved in:
4
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
5
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
6
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
Saved in:
7
Angst vor Anonymitätsverlust im Internet und Reaktionen der Konsumenten : eine empirische Untersuchung
Gierl, Heribert
;
Hammer, Claudia
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10001694475
Saved in:
8
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
Saved in:
9
Der Imagegetransfer im Event-Marketing
Nufer, Gerd
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10001949512
Saved in:
10
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
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