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Cambra-Fierro, Jesús; Polo-Redondo, Yolanda - In: Journal of strategic marketing 17 (2009) 5, pp. 411-431

Persistent link: https://www.econbiz.de/10003916866

Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398

Persistent link: https://www.econbiz.de/10011479430

Wei, Yujie; MacIntyre, Faye S.; Soparnot, Richard - In: Journal of strategic marketing 23 (2015) 5, pp. 436-456

Persistent link: https://www.econbiz.de/10011479434

Roy, Sanjit Kumar; Eshghi, Abdolreza - In: Journal of strategic marketing 21 (2013) 5, pp. 443-458

Persistent link: https://www.econbiz.de/10009781097

Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630

Persistent link: https://www.econbiz.de/10010502957

Schirmer, Nadine Andrea; Ringle, Christian M.; … - In: Journal of strategic marketing 26 (2018) 4, pp. 298-317

Persistent link: https://www.econbiz.de/10011903301

Srivastava, Vibhava; Singh, Tripti - In: Journal of strategic marketing 18 (2010) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10003956268

Xie, Yi; Peng, Siqing - In: Journal of strategic marketing 19 (2011) 5, pp. 443-454

Persistent link: https://www.econbiz.de/10009314482

Roy, Sanjit Kumar - In: Journal of strategic marketing 21 (2013) 3, pp. 260-276

Persistent link: https://www.econbiz.de/10009768650

Balaji, M. S. - In: Journal of strategic marketing 22 (2014) 3, pp. 222-239

Persistent link: https://www.econbiz.de/10010384772