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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
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Brand familiarity vs profit-sharing rate : which has a stronger impact on Muslim customers' intention to invest in an Islamic bank?
Hati, Sri Rahayu Hijrah; Niken Iwani Surya Putri; Sri … - In: Journal of Islamic marketing 13 (2022) 8, pp. 1703-1727
Persistent link: https://www.econbiz.de/10013279042
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Shariah board, web-based information and branding of Islamic financial institutions
Ahmed, Ishfaq; Usman, Ahmad; Farooq, Waqas; Usman, Muhammad - In: Journal of Islamic marketing 13 (2022) 3, pp. 717-739
Persistent link: https://www.econbiz.de/10012880218
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The buy-in benchmark in Islamic banking : combined effect of brand role clarity and employee brand commitment towards employee brand equity
Altaf, Mohsin; Saleem, Irfan; Mustafa, Faisal; Bajwa, … - In: Journal of Islamic marketing 13 (2022) 10, pp. 2028-2046
Persistent link: https://www.econbiz.de/10013349548
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Islamic apparel brand personality model
Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503
Persistent link: https://www.econbiz.de/10013536402
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Determinants to adopt conventional and Islamic banking : evidence from Indonesia
Junaidi, Junaidi; Anwar, Suhardi M.; Alam, Roslina; … - In: Journal of Islamic marketing 14 (2023) 3, pp. 892-909
Persistent link: https://www.econbiz.de/10013536435
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Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.; El Seidi, Reham - In: Journal of Islamic marketing 15 (2024) 2, pp. 361-396
Persistent link: https://www.econbiz.de/10014470061
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Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David - In: Journal of Islamic marketing 15 (2024) 4, pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
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Consumer behavior in Islamic banking : a systematic literature review and agenda for future research
Shabbirhusain RV; Annamalai, Balamurugan; … - In: Journal of Islamic marketing 15 (2024) 5, pp. 1326-1349
Persistent link: https://www.econbiz.de/10014520900