Naylor, Gillian; Frank, Kimberly E. - In: Journal of Services Marketing 15 (2001) 4, pp. 270-281
Examines the importance of delivering an all‐inclusive price bundle to consumers. A longitudinal study is conducted to test the role of expectations of both price and other costs (e.g. hassle, time spent) associated with a price bundle on perceptions of value across first‐time and repeat...