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Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien; Hudders, Liselot; Van de Sompel, … - In: Journal of advertising 53 (2024) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
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Looking up or down? : the effects of camera angle on evaluations of anthropomorphized products in advertisements
Xuan, Changchun; Chen, Rui; Lin, Shengdong; Huang, Hanyun - In: Journal of advertising 53 (2024) 4, pp. 530-548
Persistent link: https://www.econbiz.de/10015050204
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Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Loose, Femke; Hudders, Liselot; Vanwesenbeeck, Ini; De … - In: Journal of advertising 52 (2023) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
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Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey; Champlin, Sara; Shelton, Summer; … - In: Journal of advertising 49 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
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Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice; Stubenvoll, Marlis; Hirsch, Melanie; … - In: Journal of advertising 51 (2022) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
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Polysemic interpretations : examining how women with visual impairments incorporate, resist, and subvert advertising content
In: Journal of advertising 51 (2022) 2, pp. 240-255
Persistent link: https://www.econbiz.de/10013362283
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Exploration of parental advertising literacy and parental mediation : influencer marketing of media character toy and merchandise
Ahn, Regina Jihea - In: Journal of advertising 51 (2022) 1, pp. 107-115
Persistent link: https://www.econbiz.de/10013362258
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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
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Health-based weight stereotypes in advertising : perpetuating unhealthy responses among overweight identifiers
Connors, Scott; Spangenberg, Katie; Perkins, Andrew; … - In: Journal of advertising 50 (2021) 2, pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901