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The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji; Kim, Jooyoung; Read, Glenna L.; Kim, Sung-Phil - In: Journal of advertising 53 (2024) 3, pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
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To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10014575201
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog; Ryoo, Yuhosua; Yoon, Hye Jin - In: Journal of advertising 53 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey; Champlin, Sara; Shelton, Summer; … - In: Journal of advertising 49 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
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Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien; Hudders, Liselot; Van de Sompel, … - In: Journal of advertising 53 (2024) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
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Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice; Stubenvoll, Marlis; Hirsch, Melanie; … - In: Journal of advertising 51 (2022) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
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Polysemic interpretations : examining how women with visual impairments incorporate, resist, and subvert advertising content
In: Journal of advertising 51 (2022) 2, pp. 240-255
Persistent link: https://www.econbiz.de/10013362283