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Advertising
185
Werbung
185
Consumer behaviour
46
Konsumentenverhalten
46
Advertising effects
26
Werbewirkung
26
Brand management
19
Markenführung
19
Social Web
16
Social web
16
Brand
15
Markenartikel
15
Artificial intelligence
14
Künstliche Intelligenz
14
Internet marketing
10
Online-Marketing
10
Influencer
8
Consumers
7
Fachzeitschrift
7
Journal
7
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7
Brand image
6
Computational advertising
6
Coronavirus
6
Markenimage
6
Advertising industry
5
Celebrity endorsement
5
Celebrity-Werbung
5
Creativity
5
Kreativität
5
Werbewirtschaft
5
Frauen
4
Personalisierung
4
Personalization
4
Target group
4
Women
4
Zielgruppe
4
Asia
3
Asien
3
Bibliometrics
3
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202
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203
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203
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English
203
Author
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Hudders, Liselot
4
Liu-Thompkins, Yuping
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Araujo, Theo
2
Berlo, Zeph M. C. van
2
Beuckels, Emma
2
Binder, Alice
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Haley, Eric John
2
Hayes, Jameson L.
2
Himelboim, Itai
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
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Journal of advertising
Journal of business research : JBR
810
Journal of advertising research
486
Journal of retailing and consumer services
388
SpringerLink / Bücher
350
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
311
Journal of marketing communications
306
International journal of advertising : the review of marketing communications
291
International journal of internet marketing and advertising : IJIMA
271
Technological forecasting & social change : an international journal
269
Psychology & marketing
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
Management science : journal of the Institute for Operations Research and the Management Sciences
208
Information systems research : ISR
201
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
193
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Journal of promotion management : JPM
184
Tourism management : research, policies, practice
173
European Journal of Marketing
168
Journal of Consumer Marketing
167
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
165
Journal of marketing
160
International journal of hospitality management
159
Springer eBook Collection
158
Journal of management information systems : JMIS
152
Journal of promotion management : innovations in planning and applied research
145
European journal of marketing : EJM
144
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
Journal of marketing research : JMR
140
Business horizons
131
Journal of marketing management : MM
130
NBER working paper series
130
International journal of electronic marketing and retailing : IJEMR
128
Industrial marketing management : the international journal for industrial and high-tech firms
125
Electronic commerce research
124
Strategic Direction
122
Journal of internet commerce
118
Journal of travel and tourism marketing
114
The journal of product & brand management
113
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ECONIS (ZBW)
203
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1
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203
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1
Leveraging social media
advertising
to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
The effects of in-stream video
advertising
on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui
;
Park, Kunwoo
;
Kim, Su Jung
;
Joo, Jungseock
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
Saved in:
5
Beneficial or harmful? : how (mis)fit of targeted political
advertising
on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
Saved in:
6
Advertising
meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
7
Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer
advertising
Lou, Chen
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10013362230
Saved in:
8
Who is targeting me? : privacy perceptions of and responses to commercial and political targeted
advertising
on social media
Meier, Yannic
;
Oeldorf-Hirsch, Anne
;
Krämer, Nicole C.
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 473-490
Persistent link: https://www.econbiz.de/10015050193
Saved in:
9
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
10
Promoting the faith : examining megachurches' audience-centric
advertising
strategies on social media
Morehouse, Jordan
;
Saffer, Adam J.
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10012650823
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