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Advertising
169
Werbung
169
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
25
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25
Artificial intelligence
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
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3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
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3
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3
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3
Berlo, Zeph M. C. van
2
Beuckels, Emma
2
Binder, Alice
2
Cauberghe, Veroline
2
Chang, Chingching
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2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
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Mathmann, Frank
2
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Journal of advertising
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
Journal of business research : JBR
279
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
225
Journal of promotion management : JPM
147
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
Journal of retailing and consumer services
114
European journal of marketing : EJM
106
Journal of marketing research : JMR
103
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
87
SpringerLink / Bücher
87
International journal of internet marketing and advertising : IJIMA
85
Marketing : ZFP ; journal of research and management
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
Journal of current issues and research in advertising : JCIRA
75
Marketing letters : a journal of research in marketing
75
European journal of operational research : EJOR
74
Journal of historical research in marketing
72
NBER working paper series
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
62
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER Working Paper
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
Young consumers : insight and ideas for responsible marketers
49
CESifo working papers
42
International journal of hospitality management
42
Journal of business ethics : JOBE
42
Journal of global marketing
42
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ECONIS (ZBW)
172
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1
Inclusive
advertising
for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
2
Driving impact through inclusive
advertising
: an examination of award-winning gender-inclusive
advertising
Zayer, Linda Tuncay
;
Coleman, Catherine A.
;
Gurrieri, Lauren
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
Saved in:
3
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related
advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
Saved in:
4
Inclusivity in
advertising
: a typology framework for understanding consumer reactions
Wilkie, Dean C. H.
;
Burgess, Amelie Jay
;
Mirzaei, Abas
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 721-738
Persistent link: https://www.econbiz.de/10014422133
Saved in:
5
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
6
COVID-19 charity
advertising
: identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
7
Challenges and future directions of computational
advertising
measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
Saved in:
8
ChatGPT, AI
advertising
, and
advertising
research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
9
Consumers' responses to virtual influencers as
advertising
endorsers : novel and effective or uncanny and deceiving?
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Müller, Katrin
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014339323
Saved in:
10
Take a break, but make it different! Moderating effects of incubation task specificity on
advertising
idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
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