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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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Promoting the faith : examining megachurches' audience-centric advertising strategies on social media
Morehouse, Jordan; Saffer, Adam J. - In: Journal of advertising 50 (2021) 4, pp. 408-422
Persistent link: https://www.econbiz.de/10012650823
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie; Stubenvoll, Marlis; Binder, Alice; … - In: Journal of advertising 53 (2024) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix; Mathmann, Frank - In: Journal of advertising 53 (2024) 3, pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
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Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer advertising
Lou, Chen - In: Journal of advertising 51 (2022) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10013362230
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Who is targeting me? : privacy perceptions of and responses to commercial and political targeted advertising on social media
Meier, Yannic; Oeldorf-Hirsch, Anne; Krämer, Nicole C. - In: Journal of advertising 53 (2024) 4, pp. 473-490
Persistent link: https://www.econbiz.de/10015050193
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To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10014575201