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Advertising
185
Werbung
185
Consumer behaviour
43
Konsumentenverhalten
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Advertising effects
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Brand management
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Liu-Thompkins, Yuping
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Araujo, Theo
2
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Haley, Eric John
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Hayes, Jameson L.
2
Himelboim, Itai
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Eunjin
2
Kim, Jooyoung
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Journal of advertising
Journal of business research : JBR
752
Journal of retailing and consumer services
367
Journal of advertising research
352
SpringerLink / Bücher
307
NBER working paper series
284
International journal of internet marketing and advertising : IJIMA
270
International journal of advertising : the review of marketing communications
265
Technological forecasting & social change : an international journal
265
Journal of marketing communications
249
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
243
International journal of advertising : the quarterly review of marketing communications
239
Working paper / National Bureau of Economic Research, Inc.
233
Discussion paper series / IZA
232
NBER Working Paper
224
Management science : journal of the Institute for Operations Research and the Management Sciences
220
CESifo working papers
207
Journal of advertising : official publication of the American Academy of Advertising
200
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
182
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
182
Journal of economic behavior & organization : JEBO
174
Psychology & marketing
167
International journal of hospitality management
166
Tourism management : research, policies, practice
163
European Journal of Marketing
157
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of marketing
154
Journal of Consumer Marketing
146
Springer eBook Collection
146
Journal of management information systems : JMIS
145
Journal of promotion management : JPM
132
Business horizons
128
Journal of promotion management : innovations in planning and applied research
127
Discussion papers / CEPR
125
International journal of electronic marketing and retailing : IJEMR
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Electronic commerce research
123
IZA Discussion Paper
121
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ECONIS (ZBW)
197
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1
Leveraging social media
advertising
to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
Promoting the faith : examining megachurches' audience-centric
advertising
strategies on social media
Morehouse, Jordan
;
Saffer, Adam J.
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10012650823
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui
;
Park, Kunwoo
;
Kim, Su Jung
;
Joo, Jungseock
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
Saved in:
5
Beneficial or harmful? : how (mis)fit of targeted political
advertising
on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
Saved in:
6
Advertising
meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
7
Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer
advertising
Lou, Chen
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10013362230
Saved in:
8
Who is targeting me? : privacy perceptions of and responses to commercial and political targeted
advertising
on social media
Meier, Yannic
;
Oeldorf-Hirsch, Anne
;
Krämer, Nicole C.
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 473-490
Persistent link: https://www.econbiz.de/10015050193
Saved in:
9
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
10
What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika
;
Smith, Leah
;
Biswas, Dipayan
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10014575201
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