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Advertising
185
Werbung
185
Consumer behaviour
41
Konsumentenverhalten
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Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
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192
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
6
Septianto, Felix
5
Koslow, Scott
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Stafford, Marla Royne
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Sasser, Sheila L.
3
Srivastava, Jaideep
3
Stubenvoll, Marlis
3
Taylor, Charles Raymond
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
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Hirsch, Melanie
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Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
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Journal of advertising
Advances in developing human resources : ADHR
265
SpringerLink / Bücher
261
Journal of advertising research
259
International journal of advertising : the review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the quarterly review of marketing communications
192
Human resource development international : enhancing performance, learning and integrity
179
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
156
Industrial and Commercial Training
148
European Journal of Marketing
144
Journal of Consumer Marketing
138
Human resource development review : HRD review
104
Human resource development quarterly
99
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Human Resource Management International Digest
92
Journal of vocational behavior
91
MPRA Paper
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
NBER working paper series
89
Human resource development international : HRDI
86
Journal of promotion management : JPM
86
Young Consumers
83
Economics Papers from University Paris Dauphine
81
Journal of marketing
79
European journal of marketing : EJM
78
Europäische Hochschulschriften / 5
78
Journal of historical research in marketing
77
European journal of operational research : EJOR
75
Strategic Direction
73
Career Development International
71
Journal of marketing research : JMR
70
Marketing Science
70
Handbuch Personalentwicklung : die Praxis der Personalbildung, Personalförderung und Arbeitsstrukturierung
68
Working paper / National Bureau of Economic Research, Inc.
68
Journal of Management Development
67
Journal of promotion management : innovations in planning and applied research
67
The journal of management development
67
Journal of retailing and consumer services
66
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ECONIS (ZBW)
192
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1
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192
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1
Pop-up special section introduction:
advertising
and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
2
Client-
agency
briefing : using paradox theory to overcome challenges associated with client resource deployment
Vafeas, Mario
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 299-308
Persistent link: https://www.econbiz.de/10012607904
Saved in:
3
Control, knowledge, and persuasive power in
advertising
creativity : an ethnographic practice theory approach
Ghaffari, Mahsa
;
Hackley, Christopher E.
;
Lee, Zoe
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10012201428
Saved in:
4
Asking questions of ai
advertising
: a maieutic approach
Coffin, Jack
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
Saved in:
5
The
advertising
industry's advice on accessibility and disability representation : a critical discourse analysis
Timke, Edward
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 706-720
Persistent link: https://www.econbiz.de/10014422132
Saved in:
6
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
7
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
8
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
9
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
10
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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