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Advertising
185
Werbung
185
Consumer behaviour
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Advertising effects
24
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24
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
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3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
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Malthouse, Edward C.
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3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
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Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
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Feng, Yang
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Grewal, Dhruv
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Hollebeek, Linda D.
2
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2
Kwak, Hyokjin
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Laczniak, Russell N.
2
Lee, Mi Hyun
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Mathmann, Frank
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Journal of advertising
NBER working paper series
394
Working paper / National Bureau of Economic Research, Inc.
360
NBER Working Paper
330
Journal of business research : JBR
264
Journal of advertising research
256
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
195
Journal of advertising : official publication of the American Academy of Advertising
170
Discussion paper series / IZA
168
European Journal of Marketing
165
SpringerLink / Bücher
161
Journal of marketing communications
157
European journal of operational research : EJOR
146
OECD Environment Statistics
141
Journal of Consumer Marketing
139
Insurance / Mathematics & economics
124
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119
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115
Management science : journal of the Institute for Operations Research and the Management Sciences
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IZA Discussion Paper
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Economics letters
107
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97
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Journal of retailing and consumer services
89
Working paper series
89
Working paper / Oxford Poverty & Human Development Initiative
86
IZA Discussion Papers
85
Journal of promotion management : JPM
85
World Bank E-Library Archive
85
European journal of marketing : EJM
84
Young Consumers
84
Journal of marketing
82
Marketing Science
81
World Bank Policy Research Working Paper
80
Journal of economic inequality
78
Journal of marketing research : JMR
77
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
185
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185
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1
Challenges and future directions of computational
advertising
measurement
systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
Saved in:
2
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
5
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
6
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
7
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
8
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
9
Religion, spirituality, and
advertising
: introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
10
Enhancing consumer well-being and behavior with spiritual and fantasy
advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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