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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen; Ulqinaku, Aulona - In: Journal of advertising 49 (2020) 3, pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
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From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
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Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei; He, Yi; Hu, Miao; Kim, Jaisang - In: Journal of advertising 49 (2020) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
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What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
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Older people in advertising
Eisend, Martin - In: Journal of advertising 51 (2022) 3, pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
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Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
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Dichotomous thinking and ethical consumerism : overcoming the negative effects of self-interest bias through third-person narrative persuasion
Lu, Fang-Chi; Sinha, Jayati - In: Journal of advertising 48 (2019) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10012201433
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How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching - In: Journal of advertising 49 (2020) 5, pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
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Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Himelboim, Itai; Maslowska, Ewa; Araujo, Theo - In: Journal of advertising 53 (2024) 2, pp. 296-306
Persistent link: https://www.econbiz.de/10014575276