//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Werbung
Brand management
79
Markenführung
79
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
44
Markenimage
44
Advertising effects
39
Brand
29
Markenartikel
29
Advertising
21
Internet marketing
18
Online-Marketing
18
Product Placement
15
Product placement
15
Advertising media
11
Werbeträger
11
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Public relations
6
Sales promotion
6
USA
6
United States
6
Verkaufsförderung
6
product placement
6
Öffentlichkeitsarbeit
6
Advertising planning
5
Beziehungsmarketing
5
Fernsehwerbung
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Television advertising
5
Werbeplanung
5
social media
5
Computerspiel
4
Designation of origin
4
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
44
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
46
Author
All
Arora, Anshu
2
Dahlén, Micael
2
Dardis, Frank E.
2
Kim, Eunice
2
Lee, Sang Yeal
2
Schmierbach, Mike
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Jungsun
1
Arora, Amit
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bellur, Saraswathi
1
Bernardin, Thomas
1
Besharat, Ali
1
Brown, Ulysses J., III.
1
Carlson, Les
1
Chang, Chingching
1
Chang, Yu-ting
1
Chen, Huan
1
Coulter, Robin A.
1
Craig, Clay
1
Dodoo, Naa Amponsah
1
Donavan, D. Todd
1
Eastin, Matthew S.
1
Eisend, Martin
1
Flynn, Mark A.
1
Fraustino, Julia
1
Friberg, Lars
1
Golob, Urša
1
Holody, Kyle J.
1
Huang, Guanxiong
1
Jin, Hyun Seung
1
Kemp-Robertson, Paul
1
Kim, Jihye
1
Kim, Sojung
1
Kim, Soojin
1
Knoll, Johannes
1
Krishnan, Shanker
1
Kumar, Anand
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of promotion management : JPM
Journal of business research : JBR
53
International journal of advertising : the review of marketing communications
51
Journal of marketing communications
46
Journal of advertising research
39
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
32
The journal of brand management : an international journal
31
Psychology & marketing
26
SpringerLink / Bücher
25
International journal of internet marketing and advertising : IJIMA
20
Journal of promotion management : innovations in planning and applied research
20
Journal of retailing and consumer services
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
15
Marketing intelligence & planning
13
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Asia Pacific journal of marketing and logistics
10
Research
10
Springer eBook Collection / Business and Economics
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Journal of historical research in marketing
9
Journal of marketing research : JMR
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
European journal of marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
4
Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea
;
Randle, Quint
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
Saved in:
5
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
6
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
7
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
8
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
9
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
10
Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->