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Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Exploring social media engagement behaviors in the context of luxury brands
Pentina, Iryna; Guilloux, Véronique; Micu, Anca Cristina - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10011848773
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Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara; Leshner, Glenn - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina; Kwak, Hyokjin; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
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The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
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In advertising we trust : religiosity's influence on marketplace and relational trust
Minton, Elizabeth A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 403-414
Persistent link: https://www.econbiz.de/10011410188
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Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi; Keh, Hean Tat - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
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Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh; Lee, Seung Yun - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
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Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61
Persistent link: https://www.econbiz.de/10011453859