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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Advertising effects
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Eisend, Martin
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Nelson, Michelle R.
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Puntoni, Stefano
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Journal of advertising : official publication of the American Academy of Advertising
IMF Staff Country Reports
455
Working paper / National Bureau of Economic Research, Inc.
384
NBER working paper series
358
NBER Working Paper
321
Discussion paper / Centre for Economic Policy Research
314
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
308
SpringerLink / Bücher
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Discussion paper series / IZA
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Working paper
278
Applied economics
273
IZA Discussion Papers
244
Intereconomics : review of European economic policy
239
Journal of advertising research
237
CESifo working papers
235
IMF Working Papers
231
International journal of advertising : the review of marketing communications
212
Journal of business research : JBR
207
IZA Discussion Paper
196
International Journal of Energy Economics and Policy : IJEEP
192
MPRA Paper
189
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
European Journal of Marketing
184
Ifo Schnelldienst
176
United Nations publication
165
Europa-Archiv / Beiträge und Berichte : Zeitschrift für internationale Politik ; Halbmonatsschrift der Deutschen Gesellschaft für Auswärtige Politik
163
IMF working papers
162
Energy economics
159
Applied economics letters
155
Journal of marketing communications
152
Economics letters
150
Journal of Consumer Marketing
138
CESifo Working Paper
135
ifo Schnelldienst
128
Die Bank
127
Economic modelling
123
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Journal of common market studies : JCMS
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ECONIS (ZBW)
173
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1
Advertising
's unintended consequence : economic growth
Kopf, Dennis A.
;
Torres, Ivonne M.
;
Enomoto, Carl E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009491981
Saved in:
2
Advertising
budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
3
Advertising
spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
4
Comparison of the paths from consumer involvement types to ad responses between corporate
advertising
and product
advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
5
The earnings effects of marketing communication expenditures during recessions
Graham, Roger C.
;
Frankenberger, Kristina D.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009241306
Saved in:
6
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
7
Advertising
consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
8
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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9
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
10
A ten-year retrospective of
advertising
research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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