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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Eisend, Martin
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business ethics : JOBE
962
Journal of business ethics : JBE
254
Journal of business research : JBR
245
Journal of advertising research
236
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of marketing communications
148
SpringerLink / Bücher
101
Management science : journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
85
Business ethics quarterly : the journal of the Society for Business Ethics
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
79
European journal of marketing : EJM
78
Journal of marketing
78
Journal of retailing and consumer services
78
NBER working paper series
78
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
78
CESifo working papers
77
Journal of historical research in marketing
72
Journal of promotion management : innovations in planning and applied research
65
Journal of marketing research : JMR
64
NBER Working Paper
62
Psychology & marketing
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of economic behavior & organization : JEBO
59
International journal of internet marketing and advertising : IJIMA
58
Working paper / National Bureau of Economic Research, Inc.
58
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
46
International journal of social economics
45
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
44
Young consumers : insight and ideas for responsible marketers
42
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ECONIS (ZBW)
170
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1
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1
The current state of advertising ethics : industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
Saved in:
2
The impact of violence against women in advertisements
Capella, Michael L.
;
Hill, Ronald Paul
;
Rapp, Justine M.
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 37-51
Persistent link: https://www.econbiz.de/10008860332
Saved in:
3
Violence in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
Saved in:
4
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
5
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
6
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
7
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
8
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
9
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
10
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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