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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Target group
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Advertising
24
Werbung
24
Advertising effects
22
Werbewirkung
22
USA
17
United States
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Datenschutz
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Russell, Cristel Antonia
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An, Soontae
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Bakir, Aysen
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Haley, Eric
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Jin, Hyun Seung
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Kulczynski, Alicia
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Nelson, Michelle R.
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Puntoni, Stefano
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Russell, Dale W.
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Eisend, Martin
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Grube, Joel W.
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Journal of advertising : official publication of the American Academy of Advertising
Corporate communications : an international journal
192
SpringerLink / Bücher
187
Journal of Communication Management
182
Journal of business research : JBR
156
Journal of retailing and consumer services
150
Journal of communication management : an international journal
144
European journal of operational research : EJOR
117
International journal of production economics
107
Journal of business ethics : JOBE
95
Corporate Communications: An International Journal
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of retailing
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Industrial marketing management : the international journal for industrial and high-tech firms
64
Springer eBook Collection
64
The accounting review : a publication of the American Accounting Association
64
Young consumers : insight and ideas for responsible marketers
63
Journal of marketing channels : ... distribution systems, strategy, and management
62
Research
58
Europäische Hochschulschriften / 5
53
International journal of production research
51
Public Relations : ein Handbuch
51
Transportation research / E : an international journal
49
Corporate social responsibility and environmental management
48
International journal of business communication : IJBC ; a publication of the Association of Business Communication
48
Journal of marketing communications
46
Journal of accounting & economics
45
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
The international review of retail, distribution and consumer research
41
Handbuch Unternehmenskommunikation
40
International journal of retail & distribution management
40
Omega : the international journal of management science
40
European journal of marketing : EJM
39
Harvard business review : HBR
39
Journal of advertising research
38
Journal of promotion management : JPM
38
The global public relations handbook : theory, research, and practice
38
Gabler Edition Wissenschaft
36
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ECONIS (ZBW)
39
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1
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
2
The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
Saved in:
3
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
4
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
5
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
6
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
7
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
8
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
9
How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
Saved in:
10
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
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