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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Advertising effects
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35
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Dahlén, Micael
9
Eisend, Martin
8
Rosengren, Sara
8
Chang, Chingching
6
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4
Kees, Jeremy
4
Laczniak, Russell N.
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Nelson, Michelle R.
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Puntoni, Stefano
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Rifon, Nora J.
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3
Carlson, Les
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Choi, Yung Kyun
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3
Franke, George R.
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Sasser, Sheila L.
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Taylor, Charles Raymond
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An, Soontae
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Baek, Tae Hyun
2
Belk, Russell W.
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Journal of advertising : official publication of the American Academy of Advertising
NBER working paper series
352
Working paper / National Bureau of Economic Research, Inc.
323
NBER Working Paper
312
Journal of advertising research
258
International journal of advertising : the review of marketing communications
243
Journal of business research : JBR
214
International journal of advertising : the quarterly review of marketing communications
199
Journal of advertising
188
Journal of marketing communications
166
Marketing science
121
Journal of health economics
111
Applied economics
109
Discussion paper / Centre for Economic Policy Research
100
Discussion paper series / IZA
98
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : JPM
89
The American economic review
85
Journal of retailing and consumer services
84
Journal of marketing
83
European journal of marketing : EJM
81
SpringerLink / Bücher
80
Journal of historical research in marketing
74
European journal of operational research : EJOR
73
Journal of marketing research : JMR
73
IZA Discussion Paper
72
Journal of promotion management : innovations in planning and applied research
70
Psychology & marketing
70
Economics letters
69
Health economics
69
Journal of current issues and research in advertising : JCIRA
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Health marketing quarterly
64
International journal of internet marketing and advertising : IJIMA
63
Jahrbuch der Absatz- und Verbrauchsforschung
63
The review of economics and statistics
62
World Bank E-Library Archive
62
CESifo working papers
61
Journal of current issues and research in advertising
57
International journal of industrial organization
56
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ECONIS (ZBW)
178
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1
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.
;
Taylor, Charles Raymond
;
Webster, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
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2
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
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3
Is on-line health promotion culture-bound? : cultural characteristics manifested in US and South Korean antismoking web sites
Paek, Hye-jin
;
Yu, Jay Hyunjae
;
Bae, Beom Jun
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10003833406
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4
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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5
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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6
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
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7
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
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8
Measuring trust in advertising : development and validation of the ADTRUST scale
Soh, Hyeonjin
;
Reid, Leonard N.
;
King, Karen Whitehill
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10003863807
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9
Political advertising and the older electorate
Tinkham, Spencer F.
;
Lariscy, Ruth Ann Weaver
;
Avery, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003863811
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10
Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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