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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
170
Werbung
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Advertising effects
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Consumer behaviour
35
Konsumentenverhalten
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Eisend, Martin
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Chang, Chingching
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Dahlén, Micael
6
Rosengren, Sara
5
Kees, Jeremy
4
Nelson, Michelle R.
4
Puntoni, Stefano
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Sheehan, Kim Bartel
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Yoon, Sukki
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Ashley, Christy
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Berry, Christopher
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Burton, Scot
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Carlson, Les
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Ford, John B.
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Franke, George R.
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Huh, Jisu
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Laczniak, Russell N.
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Sasser, Sheila L.
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Stafford, Marla Royne
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An, Soontae
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Baek, Tae Hyun
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Belk, Russell W.
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Capella, Michael L.
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Evans, Nathaniel J.
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Faber, Ronald J.
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Hoy, Mariea Grubbs
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Koslow, Scott
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Li, Hairong
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Pelsmacker, Patrick de
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Phillips, Barbara J.
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Price, Linda L.
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Journal of advertising : official publication of the American Academy of Advertising
SpringerLink / Bücher
1,414
Gabler Edition Wissenschaft
317
Springer eBook Collection / Business and Economics
315
Springer eBook Collection
296
Research
240
Journal of advertising research
217
International journal of advertising : the review of marketing communications
215
Europäische Hochschulschriften / 5
204
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Lehrbuch
184
Journal of business research : JBR
172
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
essentials
99
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
86
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Young Consumers
83
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of historical research in marketing
73
Schriftenreihe Studien zum Konsumentenverhalten
72
Management science : journal of the Institute for Operations Research and the Management Sciences
70
DUV / Wirtschaftswissenschaft
69
Marketing Science
69
European journal of operational research : EJOR
68
Gabler-Edition Wissenschaft
67
Journal of promotion management : innovations in planning and applied research
66
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
Schriften zu Marketing und Management
62
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
62
International journal of internet marketing and advertising : IJIMA
61
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ECONIS (ZBW)
170
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1
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
2
Advertising
consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
3
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
4
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
5
A ten-year retrospective of
advertising
research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
6
"Being hooked" by editorial content : the implications for processing narrative
advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
7
Impact of
advertising
metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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8
The effect of
advertising
appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
Saved in:
9
The current state of
advertising
ethics : industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
Saved in:
10
I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context
Thota, Sweta Chaturvedi
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10003833488
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