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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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A dual-process model of interactivity effects
Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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Airport advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
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Is on-line health promotion culture-bound? : cultural characteristics manifested in US and South Korean antismoking web sites
Paek, Hye-jin; Yu, Jay Hyunjae; Bae, Beom Jun - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10003833406
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The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Voorveld, Hilde A. M.; Nijens, Peter C.; Smit, Edith G. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 77-92
Persistent link: https://www.econbiz.de/10009241274
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Is your product facing the ad's center? : facing direction affects processing fluency and ad evaluation
Leonhardt, James M.; Catlin, Jesse R.; Pirouz, Dante M. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 315-325
Persistent link: https://www.econbiz.de/10011410138
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Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
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Matching temporal frame, self-view, and message frame valence : improving persuasiveness in health communications
Pounders, Kathrynn R.; Lee, Seungae; Mackert, Mike - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 388-402
Persistent link: https://www.econbiz.de/10011410186