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The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy; Burton, Scot; Tangari, Andrea Heintz - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
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Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica; Baxter, Stacey; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
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Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton; Spears, Nancy - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
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The role of implicit theories in evaluations of "plus-size" advertising
Cinelli, Melissa D.; Yang, Lifeng - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 472-481
Persistent link: https://www.econbiz.de/10011633864
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Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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Special issue: children and advertising
Nelson, Michelle R. (ed.) - 2018
Persistent link: https://www.econbiz.de/10012004032