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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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116
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42
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Eisend, Martin
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Chang, Chingching
6
Dahlén, Micael
6
Kees, Jeremy
5
Rosengren, Sara
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Burton, Scot
4
Carlson, Les
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Laczniak, Russell N.
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Nelson, Michelle R.
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Puntoni, Stefano
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Muehling, Darrel D.
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Journal of advertising : official publication of the American Academy of Advertising
Discussion paper series / IZA
1,049
NBER working paper series
768
IZA Discussion Paper
728
NBER Working Paper
617
Working paper / National Bureau of Economic Research, Inc.
612
IZA Discussion Papers
279
Journal of health economics
238
Journal of business research : JBR
234
Journal of advertising research
227
International journal of advertising : the review of marketing communications
215
CESifo working papers
199
International journal of advertising : the quarterly review of marketing communications
198
Working paper
183
Journal of advertising
178
European Journal of Marketing
165
Journal of marketing communications
158
Working Papers / eSocialSciences
157
Journal of Consumer Marketing
154
Review of Economics of the Household
154
Health economics
149
Young consumers : insight and ideas for responsible marketers
148
Policy research working paper : WPS
138
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
137
Journal of human resources : JHR
135
World Bank E-Library Archive
133
Discussion paper / Centre for Economic Policy Research
126
Applied economics
123
Economics and human biology
123
Economics of education review
121
Young Consumers
118
Innocenti working paper
114
Discussion papers / CEPR
102
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
99
Journal of Social Marketing
97
Journal of economic behavior & organization : JEBO
97
Journal of population economics
97
Food policy : economics planning and politics of food and agriculture
94
Working paper series
94
World Bank Policy Research Working Paper
93
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ECONIS (ZBW)
191
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1
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191
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date (oldest first)
1
The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related
advertising
Kees, Jeremy
;
Burton, Scot
;
Tangari, Andrea Heintz
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
Saved in:
2
Healthy kids : examining the effect of message framing and polarity on
children
's attitudes and behavioral intentions
Wyllie, Jessica
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Saved in:
3
Generating a visceral response : the effects of visceral cues in weight loss
advertising
Amos, Clinton
;
Spears, Nancy
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
Saved in:
4
The role of implicit theories in evaluations of "plus-size"
advertising
Cinelli, Melissa D.
;
Yang, Lifeng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 472-481
Persistent link: https://www.econbiz.de/10011633864
Saved in:
5
Mitigating the effects of advergames on
children
: do
advertising
breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
6
Children
's
advertising
literacy for advergames : perception of the game as
advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
7
Comparing TV ads and advergames targeting
children
: the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
8
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
9
Children
's responses to
advertising
in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
10
Special issue:
children
and
advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
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