//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
12
Brand management
12
Markenführung
12
Werbewirkung
12
Advertising
7
Brand image
7
Markenimage
7
Werbung
7
Advertising media
6
Werbeträger
6
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Advertising planning
3
Werbeplanung
3
Aesthetics
2
Fernsehwerbung
2
Language
2
Psychology of advertising
2
Public relations
2
Sprache
2
Television advertising
2
USA
2
United States
2
Werbepsychologie
2
Ästhetik
2
Öffentlichkeitsarbeit
2
Bildschirm
1
Brand identity
1
Communication
1
Computerspiel
1
Corporate reputation
1
Cosmetics
1
Creativity
1
Design aesthetics
1
Estimation
1
Experiment
1
Firmenimage
1
Kommunikation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Dahlén, Micael
2
Ahn, Jungsun
1
Bernardin, Thomas
1
Besharat, Ali
1
Brown, Mark
1
Burton, Scot
1
Carlson, Les
1
Chang, Chingching
1
Coulter, Robin A.
1
Donavan, D. Todd
1
Eisend, Martin
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Jin, Hyun Seung
1
Kemp-Robertson, Paul
1
Kim, Jooyoung
1
Krishnan, Shanker
1
Kumar, Anand
1
La Ferle, Carrie
1
Leshner, Glenn
1
Lindsey, Charles
1
Meling Samuelsen, Bendik
1
Micu, Camelia C.
1
Morales, Andrea C.
1
Morris, Jon D.
1
Netemeyer, Richard G.
1
Nilsson, Erik
1
Olsen, Lars Erling
1
Peters, Sara
1
Pope, Nigel
1
Price, Linda L.
1
Rosengren, Sara
1
Scott, Maura L.
1
Segijn, Claire M.
1
Sharma, Nazuk
1
Smit, Edith G.
1
Suh, Jaebeom
1
Swait, Joffre
1
Varki, Sajeev
1
Voges, Kevin E.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
337
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Journal of marketing communications
115
Marketing intelligence & planning
114
Psychology & marketing
114
Journal of strategic marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of marketing management : MM
102
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
86
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Journal of advertising research
77
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
75
Research
73
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
Tourism management : research, policies, practice
66
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Journal of global marketing
57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Journal of retailing
54
Journal of travel and tourism marketing
54
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
6
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
7
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
8
Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
9
Wildfire 2008: creativity with a human touch
Bernardin, Thomas
;
Kemp-Robertson, Paul
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
Saved in:
10
Winning ways : immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image
Pope, Nigel
;
Voges, Kevin E.
;
Brown, Mark
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003863781
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->