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An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 107-122
Persistent link: https://www.econbiz.de/10009241271
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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
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Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
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"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
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ARTICLES - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices
Muehling, Darrel D.; Kolbe, Richard H. - In: Journal of advertising : official publication of the … 27 (1998) 3, pp. 37-48
Persistent link: https://www.econbiz.de/10008121516
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Fine Print in Television Advertising: Views From the Top
Muehling, Darrel D.; Kolbe, Richard H. - In: Journal of advertising : official publication of the … 26 (1997) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10008122340
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THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Muehling, Darrel D.; Sprott, David E.; Sprott, David E. - In: Journal of advertising : official publication of the … 33 (2004) 3, pp. 25-36
Persistent link: https://www.econbiz.de/10008128159