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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Contextual advertising
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Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
66
United States
66
Consumer behaviour
61
Konsumentenverhalten
61
Psychology of advertising
35
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35
Target group
33
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33
Internet marketing
29
Online-Marketing
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23
Television advertising
23
Computerspiel
22
Video game
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Brand image
21
Markenimage
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Children
20
Creativity
20
Experiment
20
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Kreativität
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Advertising planning
15
Product Placement
15
Product placement
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14
Empirical method
13
Empirische Methode
13
Gewalt
13
Green marketing
13
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13
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13
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12
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12
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Eisend, Martin
11
Chang, Chingching
10
Dahlén, Micael
8
Burton, Scot
7
Kees, Jeremy
6
Rosengren, Sara
6
Muehling, Darrel D.
5
Nelson, Michelle R.
5
Pelsmacker, Patrick de
5
Stafford, Marla Royne
5
Yoon, Sukki
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Carlson, Les
4
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4
Hudders, Liselot
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Laczniak, Russell N.
4
Li, Hairong
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Yoon, Hye Jin
4
Ashley, Christy
3
Baek, Tae Hyun
3
Berry, Christopher
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Ford, John B.
3
Franke, George R.
3
Huh, Jisu
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Hung, Kineta
3
Jin, Hyun Seung
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Kareklas, Ioannis
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Kim, Jooyoung
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McQuarrie, Edward F.
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3
Reid, Leonard N.
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3
Rozendaal, Esther
3
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3
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3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
551
Journal of advertising research
467
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
284
Journal of retailing and consumer services
281
International journal of advertising : the review of marketing communications
275
SpringerLink / Bücher
243
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
185
Journal of advertising
182
Journal of promotion management : JPM
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
167
Management science : journal of the Institute for Operations Research and the Management Sciences
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
European journal of marketing : EJM
132
International journal of hospitality management
130
Journal of marketing
130
Journal of promotion management : innovations in planning and applied research
126
Journal of marketing research : JMR
123
Springer eBook Collection
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Tourism management : research, policies, practice
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
Young consumers : insight and ideas for responsible marketers
108
Marketing letters : a journal of research in marketing
99
Health marketing quarterly
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
93
Marketing Science
93
Information systems research : ISR
92
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of product & brand management
88
Business horizons
86
Marketing : ZFP ; journal of research and management
85
European journal of operational research : EJOR
84
Journal of internet commerce
84
Journal of marketing management : MM
83
NBER working paper series
83
Technological forecasting & social change : an international journal
81
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ECONIS (ZBW)
317
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1
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317
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1
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
2
Special issue: Advergames, in-game
advertising
, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
3
Parenting "YouTube natives" : the impact of pre-roll
advertising
and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
4
To meet or meat? : homophones in
advertising
encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
5
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
6
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
7
The persuasiveness of individualistic and collectivistic
advertising
appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
Saved in:
8
Mitigating the effects of advergames on children : do
advertising
breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
9
Two birds and one stone : purposeful polysemy in minority
targeting
and
advertising
evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
10
How minority consumers use targeted
advertising
as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet
advertising
Tsai, Wan-hsiu Sunny
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
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