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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
SpringerLink / Bücher
1,508
Journal of business research : JBR
754
The journal of brand management : an international journal
568
The journal of product & brand management
388
Journal of retailing and consumer services
339
Springer eBook Collection
337
Gabler Edition Wissenschaft
326
Springer eBook Collection / Business and Economics
322
Journal of advertising research
279
Research
263
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
235
International journal of advertising : the quarterly review of marketing communications
215
Europäische Hochschulschriften / 5
209
European journal of marketing : EJM
190
Journal of advertising
190
European Journal of Marketing
188
Lehrbuch
185
Journal of Product & Brand Management
167
Psychology & marketing
160
Journal of marketing
156
Journal of Consumer Marketing
152
Industrial marketing management : the international journal for industrial and high-tech firms
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
143
Journal of promotion management : JPM
143
Strategic Direction
139
Journal of promotion management : innovations in planning and applied research
130
Journal of marketing management : MM
123
Asia Pacific journal of marketing and logistics
122
International journal of hospitality management
118
Journal of marketing research : JMR
118
Journal of strategic marketing
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Marketing intelligence & planning
117
International journal of internet marketing and advertising : IJIMA
115
essentials
109
Innovatives Markenmanagement
104
Journal of the Academy of Marketing Science
102
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
178
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1
Wildfire 2008: creativity with a human touch
Bernardin, Thomas
;
Kemp-Robertson, Paul
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
Saved in:
2
Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik
;
Olsen, Lars Erling
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
Saved in:
3
The Journal of
Advertising
: historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
Saved in:
4
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
6
Advertising
consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
7
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
8
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
9
A ten-year retrospective of
advertising
research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
10
"Being hooked" by editorial content : the implications for processing narrative
advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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