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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
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Muehling, Darrel D.
9
Kareklas, Ioannis
3
Carlson, Jeffrey R.
2
Kolbe, Richard H.
2
Sprott, David E.
2
Gillespie, Brian
1
Joireman, Jeff
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
8
Journal of business research : JBR
5
Journal of current issues and research in advertising : JCIRA
4
Journal of promotion management : JPM
4
Journal of Business Research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Green advertising and the reluctant consumer
1
Green research, developments, and programs
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International journal of advertising : the quarterly review of marketing communications
1
Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
1
Journal of Consumer Affairs
1
Journal of Consumer Research
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Journal of Knowledge Management
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Journal of Product & Brand Management
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Journal of advertising research
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Journal of knowledge management
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Renewable Energy
1
The journal of personal selling & sales management
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
Saved in:
2
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
3
"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
Saved in:
4
An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10009241271
Saved in:
5
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
6
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
7
ARTICLES - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices
Muehling, Darrel D.
;
Kolbe, Richard H.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
3
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008121516
Saved in:
8
Fine Print in Television Advertising: Views From the Top
Muehling, Darrel D.
;
Kolbe, Richard H.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008122340
Saved in:
9
THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Muehling, Darrel D.
;
Sprott, David E.
;
Sprott, David E.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
3
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008128159
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