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Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun; Yoo, Chan Yun - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren; Vakratsas, Demetrios - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
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Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik; Olsen, Lars Erling - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
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Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo; Bailenson, Jeremy N. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami; Suganthi, L.; Sivakumaran, … - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
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Are banner advertisements in online games effective?
Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320