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The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research
Rotfeld, Herbert; Taylor, Charles - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10008335941
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10008428590
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The Effect of Cigarette Advertising Bans on Consumption: A Meta-analysis
Capella, Michael; Taylor, Charles; Webster, Cynthia - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 7-18
Persistent link: https://www.econbiz.de/10008124549
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Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models
Taylor, Charles; Franke, George; Bang, Hae-Kyong - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10008126168
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Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance
Okazaki, Shintaro; Taylor, Charles; Zou, Shaoming - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 17-34
Persistent link: https://www.econbiz.de/10008126555
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The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.; Taylor, Charles Raymond; Webster, … - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
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Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond (contributor) - 2009
Persistent link: https://www.econbiz.de/10003931071
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The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242