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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Advertising effects
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35
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Eisend, Martin
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Chang, Chingching
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Dahlén, Micael
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Rosengren, Sara
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Kees, Jeremy
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Nelson, Michelle R.
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Puntoni, Stefano
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
240
International journal of advertising : the review of marketing communications
212
Journal of business research : JBR
202
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of marketing communications
152
European Journal of Marketing
148
Journal of Consumer Marketing
139
Discussion paper series / IZA
100
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
NBER working paper series
87
IZA Discussion Papers
85
Journal of marketing
85
Journal of promotion management : JPM
85
Young Consumers
84
European journal of operational research : EJOR
76
Journal of historical research in marketing
72
Journal of retailing and consumer services
70
European journal of marketing : EJM
69
Marketing Science
69
NBER Working Paper
68
Journal of promotion management : innovations in planning and applied research
67
Journal of marketing research : JMR
66
SpringerLink / Bücher
66
Working paper / National Bureau of Economic Research, Inc.
64
International Marketing Review
63
IZA Discussion Paper
61
International journal of internet marketing and advertising : IJIMA
61
Strategic Direction
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Psychology & marketing
60
CESifo working papers
58
International journal of industrial organization
56
Journal of Product & Brand Management
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Discussion paper / Centre for Economic Policy Research
52
Journal of current issues and research in advertising : JCIRA
51
Journal of Services Marketing
50
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ECONIS (ZBW)
174
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1
Advertising
consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
2
Meaning matters : polysemy in
advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
3
Impact of
advertising
metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Saved in:
4
The other meaning of fluency : content accessibility and
language
in
advertising
to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
5
Language
choice in
advertising
for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
6
Missing ingredients in metaphor
advertising
: the right formula of metaphor type, product type, and need for cognition
Chang, Chun-tuan
;
Yen, Ching-ting
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009738743
Saved in:
7
To meet or meat? : homophones in
advertising
encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
8
Assertive environmental
advertising
and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
9
Enhancing recall and recognition for brand names and body copy : a mixed-
language
approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
10
Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina
;
Kwak, Hyokjin
;
Bellan, Monique
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
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