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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Is your product facing the ad's center? : facing direction affects processing fluency and ad evaluation
Leonhardt, James M.; Catlin, Jesse R.; Pirouz, Dante M. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 315-325
Persistent link: https://www.econbiz.de/10011410138
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Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
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Matching temporal frame, self-view, and message frame valence : improving persuasiveness in health communications
Pounders, Kathrynn R.; Lee, Seungae; Mackert, Mike - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 388-402
Persistent link: https://www.econbiz.de/10011410186
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In advertising we trust : religiosity's influence on marketplace and relational trust
Minton, Elizabeth A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 403-414
Persistent link: https://www.econbiz.de/10011410188
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Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne; Eisend, Martin - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
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Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.; Evans, Nathaniel J. - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10011486853