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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
20
Werbung
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Advertising effects
19
Werbewirkung
19
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15
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Russell, Cristel Antonia
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An, Soontae
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Bakir, Aysen
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Kulczynski, Alicia
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Nelson, Michelle R.
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Puntoni, Stefano
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Journal of advertising : official publication of the American Academy of Advertising
Industrial marketing management : the international journal for industrial and high-tech firms
125
The journal of personal selling & sales management : JPSSM
111
SpringerLink / Bücher
105
Journal of business research : JBR
74
Young consumers : insight and ideas for responsible marketers
60
Journal of personal selling & sales management : JPSSM
57
The journal of business & industrial marketing
50
Journal of advertising research
39
Journal of retailing and consumer services
34
Journal of marketing
33
Journal of the Academy of Marketing Science
33
Psychology & marketing
30
Springer eBook Collection
30
Harvard business review : HBR
28
Research
28
European journal of marketing : EJM
25
Journal of marketing education : JME
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of strategic marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Discussion paper / Centre for Economic Policy Research
20
The journal of real estate finance and economics
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business-to-business marketing
19
Springer eBook Collection / Business and Economics
19
European journal of operational research : EJOR
18
Marketing letters : a journal of research in marketing
17
The journal of consumer marketing
17
Working paper / National Bureau of Economic Research, Inc.
17
Health marketing quarterly
16
International journal of retail & distribution management
16
Journal of retailing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
NBER working paper series
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
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ECONIS (ZBW)
33
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1
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
2
The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
Saved in:
3
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
4
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
5
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
6
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
7
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
8
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
9
How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
Saved in:
10
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
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