//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advances in Advertising Resear...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
8
Werbung
8
Advertising effects
7
Werbewirkung
7
Meta-Analyse
4
Meta-analysis
4
Consumer behaviour
3
Empirical method
3
Empirische Methode
3
Konsumentenverhalten
3
Forschungsdaten
2
Market research
2
Marktforschung
2
Psychology of advertising
2
Research data
2
Statistical error
2
Statistischer Fehler
2
Werbepsychologie
2
Advertising planning
1
Analysis of variance
1
Brand
1
Brand image
1
Brand management
1
Communication
1
Content analysis
1
Definition
1
Emotional branding
1
Emotionale Werbung
1
Environmental consciousness
1
Experiment
1
Gender
1
Geschlecht
1
Humor
1
Inhaltsanalyse
1
Kommunikation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Natur
1
Nature
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
12
Undetermined
1
Author
All
Eisend, Martin
13
Dahlén, Micael
2
Franke, George R.
2
Leigh, James H.
2
Rosengren, Sara
2
Apaolaza, Vanessa
1
Hartmann, Patrick
1
Huh, Jisu
1
Laczniak, Russell N.
1
Plagemann, Julia
1
Roy, Rajat
1
Rust, Roland T.
1
Schmidt, Susanne
1
Sharma, Piyush
1
Sollwedel, Julia
1
Stewart, David W.
1
Tarrahi, Farid
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising
11
International journal of advertising : the review of marketing communications
9
Journal of advertising research
9
Journal of the Academy of Marketing Science
8
Psychology & marketing
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
European Advertising Academy
7
Journal of international marketing
6
Journal of marketing management : MM
6
SpringerLink / Bücher
6
Advances in advertising research
5
BuR - Business Research
5
European Journal of Marketing
5
European journal of marketing : EJM
5
International marketing review
5
Journal of current issues and research in advertising : JCIRA
5
Marketing letters : a journal of research in marketing
5
The journal of product & brand management
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Product & Brand Management
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
International Marketing Review
3
Journal of Business Research
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
more ...
less ...
Source
All
ECONIS (ZBW)
12
OLC EcoSci
1
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
2
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
3
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
4
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
5
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
6
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
7
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
8
Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
9
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
10
The effectiveness of advertising : a meta-meta-analysis of advertising inputs and outcomes
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 519-531
Persistent link: https://www.econbiz.de/10011633874
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->