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Chen, Xi; Lans, Ralf van der; Trusov, Michael - In: Management science : journal of the Institute for … 67 (2021) 12, pp. 7575-7598

Persistent link: https://www.econbiz.de/10012815389

Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312

Persistent link: https://www.econbiz.de/10003768714

Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49

Persistent link: https://www.econbiz.de/10003971416

Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435

Persistent link: https://www.econbiz.de/10003614058

Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937

Persistent link: https://www.econbiz.de/10011338803

Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10

Persistent link: https://www.econbiz.de/10010354606

Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247

Persistent link: https://www.econbiz.de/10010383777

Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320

Persistent link: https://www.econbiz.de/10011539518

Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654

Persistent link: https://www.econbiz.de/10010234734

Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045

Persistent link: https://www.econbiz.de/10012703784