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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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The evolution of neuromarketing research : from novelty to mainstream: how neuro research tools improve our knowledge about advertising
Stipp, Horst - In: Journal of advertising research 55 (2015) 2, pp. 120-122
Persistent link: https://www.econbiz.de/10011296271
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How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž; Batagelj, Zenel; Omeragić, Ismir; … - In: Journal of advertising research 61 (2021) 4, pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10012293497