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Werbungsmittel
25
Advertising media
13
Werbeträger
13
Advertising effects
7
Werbewirkung
7
Vereinigte Staaten
6
Advertising planning
5
Werbeplanung
5
Consumer behaviour
3
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3
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3
Marketingmanagement
3
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3
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2
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Journal of advertising research
European journal of operational research : EJOR
154
SpringerLink / Bücher
123
Journal of business ethics : JOBE
121
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Theory and decision : an international journal for multidisciplinary advances in decision science
88
NBER working paper series
76
Journal of economic theory
67
Group decision and negotiation
63
Working paper / National Bureau of Economic Research, Inc.
60
Journal of behavioral decision making
54
Games and economic behavior
52
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
48
Journal of economic behavior & organization : JEBO
48
Journal of mathematical economics
48
NBER Working Paper
48
Omega : the international journal of management science
48
Economic theory : official journal of the Society for the Advancement of Economic Theory
46
Mathematical social sciences
46
Social choice and welfare
44
Journal of the Operational Research Society
43
Europäische Hochschulschriften / 5
39
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
38
Journal of economic psychology : research in economic psychology and behavioral economics
38
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
38
Working paper
38
Springer eBook Collection
37
Discussion paper / Centre for Economic Policy Research
36
The American economic review
36
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
35
Economics letters
35
CESifo working papers
30
Journal of business research : JBR
30
IEEE transactions on engineering management : EM
28
Tinbergen Institute research series
27
Gabler Edition Wissenschaft
26
Journal of risk and uncertainty : JRU
25
Revue économique : revue bimestrielle
25
Springer-Lehrbuch
25
Experimental economics : a journal of the Economic Science Association
24
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ECONIS (ZBW)
39
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1
The time and the place for readership panels
Ehrenberg, A. S. C.
- In:
Journal of advertising research
8
(
1968
)
2
,
pp. 19-22
Persistent link: https://www.econbiz.de/10002116862
Saved in:
2
How information is used to adopt an innovation
Engel, James F.
;
Blackwell, Roger D.
;
Kegerreis, Robert J.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 3-8
Persistent link: https://www.econbiz.de/10002119670
Saved in:
3
Hard and soft constraints in media scheduling
Kluyver, Cornelis A. de
- In:
Journal of advertising research
18
(
1978
)
3
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002225358
Saved in:
4
Discount effects on media plans
Kaplan, Robert S.
;
Shocker, Allan D.
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
Saved in:
5
Nonresponse in TV meter panels
Harvey, Bill
- In:
Journal of advertising research
8
(
1968
)
2
,
pp. 24-27
Persistent link: https://www.econbiz.de/10002835952
Saved in:
6
Probability assignments for the simulation of media reach and frequency
Schreiber, Robert J.
- In:
Journal of advertising research
8
(
1968
)
2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10002788839
Saved in:
7
Women in magazine advertisements
Sexton, Donald E.
;
Haberman, Phyllis
- In:
Journal of advertising research
14
(
1974
)
4
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002799929
Saved in:
8
Media buying controlled by sales territories
Young, Lawrence F.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 11-14
Persistent link: https://www.econbiz.de/10003018871
Saved in:
9
Matching media with markets
Sissors, Jack Z.
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 39-43
Persistent link: https://www.econbiz.de/10002863233
Saved in:
10
Declarative vs. interrogative advertisement headlines
Myers, James H.
;
Haug, Arne F.
- In:
Journal of advertising research
7
(
1967
)
3
,
pp. 41-44
Persistent link: https://www.econbiz.de/10002551612
Saved in:
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