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Werbung
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Journal of advertising research
Economie et statistique
1,920
Avis et rapports du Conseil Économique et Social
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Revue économique : revue bimestrielle
796
Revue d'économie politique
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Les éditions des journaux officiels
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NBER working paper series
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Economie & prévision : EP
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Droit social : revue mensuelle
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Discussion paper / Centre for Economic Policy Research
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Population : édition française : revue publiée par l'Institut national d'études démographiques
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Regards sur l'actualité
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Etudes et conjoncture
228
Economie et politique : EP ; revue marxiste d'économie
222
International journal of advertising : the review of marketing communications
221
Applied economics
217
IZA Discussion Paper
216
Journal of advertising : official publication of the American Academy of Advertising
208
Revue de science financière
206
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
264
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1
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
2
The spacing effects of multiple exposures on memory: implications for
advertising
scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Saved in:
3
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
4
Ad bites : toward a theory of ironic
advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
5
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics
advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
6
When do
advertising
parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
7
A multi-country examination of hard-sell and soft-sell
advertising
: comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
8
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
9
How far is too far? : the antecedents of offensive
advertising
in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
10
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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