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Werbungsbetrieb
61
Vereinigte Staaten
37
Marktforschung
4
Rundfunkwerbung
4
Großbritannien
3
Markenartikel
3
Absatzpolitik
1
Bekleidungsindustrie
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Grass, Robert C.
3
Benson, Purnell H.
2
Haines jr., George H.
2
Silk, Alvin J.
2
Simon, Julian Lincoln
2
Tolley, B. Stuart
2
Waddle, Gerald L.
2
Wallace, Wallace H.
2
Woodside, Arch G.
2
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1
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1
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1
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Journal of advertising research
The journal of finance : the journal of the American Finance Association
60
Finanse
57
Journal of financial and quantitative analysis : JFQA
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Journal of marketing research : JMR
33
Der Betrieb
32
Journal of business economics : JBE
30
Harvard business review : HBR
29
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
29
The accounting review : a publication of the American Accounting Association
29
The engineering economist : a journal devoted to the problems of capital investment ; a joint publication of the Engineering Economy Division of the American Society for Engineering Education and American Institute of Industrial Engineers
29
Annales de sciences économiques appliquées
25
Journal of marketing
23
Journal of accounting research
21
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
20
Finance a úvěr
19
Management accounting
19
The journal of business : B
18
Financial management
17
Betriebswirtschaftliche Forschung und Praxis : BFuP
13
Business horizons
12
California management review
12
Decision sciences : DS
12
Der Schweizer Treuhänder : Monatsschrift für Wirtschaftsprüfung, Rechnungswesen, Unternehmens- und Steuerberatung ; offizielles Organ der Treuhand-Kammer
12
Europäische Hochschulschriften / 5
12
Financial executive : FE
12
Finansy SSSR / Ministerstvo Finansov SSSR : ežemesjačnyj teoretičeskij i naučno-praktičeskij žurnal
12
Journal of business finance
12
Journal of business research : JBR
12
Southern economic journal
12
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
11
Liiketaloudellinen aikakauskirja
11
Management science : journal of the Institute of Management Sciences ; application and theory
11
Studia finansowe : kwartalnik
11
The review of economics and statistics
11
Zbornik referatov, Portorož 18.-20.10.1972
11
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
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ECONIS (ZBW)
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1
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
2
Attitude data in allocation models
Klippel, R. Eugene
;
Bither, Stewart W.
- In:
Journal of advertising research
12
(
1972
)
2
,
pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
Saved in:
3
Does recall of an advertisment depend on its posotion in the magazine?
Frankel, Lester R.
;
Solov, Bernard M.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 28-32
Persistent link: https://www.econbiz.de/10002221725
Saved in:
4
Is your slogan identifiable?
Katz, Michael
;
Rose, Jon
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
Saved in:
5
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Saved in:
6
Advertising experiments by retailers
Fenwick, Ian
- In:
Journal of advertising research
18
(
1978
)
4
,
pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
Saved in:
7
Timing of real estate advertizing
Draper, Jean E.
;
Hansen, Richard W.
;
Scott, Richard A.
- In:
Journal of advertising research
10
(
1970
)
6
,
pp. 21-24
Persistent link: https://www.econbiz.de/10002090270
Saved in:
8
Options in campaign evaluation
Langhoff, Peter
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10002264825
Saved in:
9
How advertising can position a brand
Smith, Robert E.
;
Lusch, Robert F.
- In:
Journal of advertising research
16
(
1976
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002818918
Saved in:
10
The advertising ratio and economies of scale
Simon, Julian Lincoln
;
Crain, George H.
- In:
Journal of advertising research
6
(
1966
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002822969
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