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Advertising, sales response functions
Rao, Ambar G.; Miller, Peter B. - In: Journal of advertising research 15 (1975) 2, pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
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Attitude data in allocation models
Klippel, R. Eugene; Bither, Stewart W. - In: Journal of advertising research 12 (1972) 2, pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
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Does recall of an advertisment depend on its posotion in the magazine?
Frankel, Lester R.; Solov, Bernard M. - In: Journal of advertising research 2 (1962) 4, pp. 28-32
Persistent link: https://www.econbiz.de/10002221725
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Is your slogan identifiable?
Katz, Michael; Rose, Jon - In: Journal of advertising research 9 (1969) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
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A case for test market experiments
Eskin, Gerald J. - In: Journal of advertising research 15 (1975) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
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Advertising experiments by retailers
Fenwick, Ian - In: Journal of advertising research 18 (1978) 4, pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
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Timing of real estate advertizing
Draper, Jean E.; Hansen, Richard W.; Scott, Richard A. - In: Journal of advertising research 10 (1970) 6, pp. 21-24
Persistent link: https://www.econbiz.de/10002090270
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Options in campaign evaluation
Langhoff, Peter - In: Journal of advertising research 7 (1967) 4, pp. 41-47
Persistent link: https://www.econbiz.de/10002264825
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How advertising can position a brand
Smith, Robert E.; Lusch, Robert F. - In: Journal of advertising research 16 (1976) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10002818918
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The advertising ratio and economies of scale
Simon, Julian Lincoln; Crain, George H. - In: Journal of advertising research 6 (1966) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002822969