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The response of sales to adver...
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Werbungsbetrieb
61
Vereinigte Staaten
38
Marktforschung
4
Rundfunkwerbung
4
Großbritannien
3
Markenartikel
3
Werbungsausgaben
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Grass, Robert C.
3
Benson, Purnell H.
2
Dhalla, Nariman K.
2
Haines jr., George H.
2
Silk, Alvin J.
2
Simon, Julian Lincoln
2
Tolley, B. Stuart
2
Waddle, Gerald L.
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Wallace, Wallace H.
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Woodside, Arch G.
2
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1
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1
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1
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1
Bither, Stewart W.
1
Bogart, Leo
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1
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Dunn, S. Watson
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Ehrenberg, A. S. C.
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Enis, Ben M.
1
Eskin, Gerald J.
1
Fenwick, Ian
1
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Journal of advertising research
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of business : B
16
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
Absatzwirtschaft
8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
Business review
3
Journal of accounting research
3
Journal of business economics : JBE
3
Journal of political economy
3
Journal of retailing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The quarterly journal of economics
3
The quarterly review of economics and business : journal of the Midwest Economics Association
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Bankers' magazine
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
G-+-J-Schriftenreihe
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ECONIS (ZBW)
63
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1
Bayesian approach to ad budgets
Enis, Ben M.
- In:
Journal of advertising research
12
(
1972
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10002118962
Saved in:
2
Short-term forecasts of advertising expenditures
Dhalla, Nariman K.
- In:
Journal of advertising research
19
(
1979
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10002060126
Saved in:
3
Advertising, sales response functions
Rao, Ambar G.
;
Miller, Peter B.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
Saved in:
4
Attitude data in allocation models
Klippel, R. Eugene
;
Bither, Stewart W.
- In:
Journal of advertising research
12
(
1972
)
2
,
pp. 20-24
Persistent link: https://www.econbiz.de/10002217332
Saved in:
5
Does recall of an advertisment depend on its posotion in the magazine?
Frankel, Lester R.
;
Solov, Bernard M.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 28-32
Persistent link: https://www.econbiz.de/10002221725
Saved in:
6
Is your slogan identifiable?
Katz, Michael
;
Rose, Jon
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
Saved in:
7
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Saved in:
8
Advertising experiments by retailers
Fenwick, Ian
- In:
Journal of advertising research
18
(
1978
)
4
,
pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
Saved in:
9
Timing of real estate advertizing
Draper, Jean E.
;
Hansen, Richard W.
;
Scott, Richard A.
- In:
Journal of advertising research
10
(
1970
)
6
,
pp. 21-24
Persistent link: https://www.econbiz.de/10002090270
Saved in:
10
Options in campaign evaluation
Langhoff, Peter
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10002264825
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