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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat - In: Journal of advertising research 52 (2012) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
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The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
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A status report on podcast advertising
Haygood, Daniel M. - In: Journal of advertising research 47 (2007) 4, pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
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What motivates consumers to re-tweet brand content? : the impact of information, emotion, and traceability on pass-along behavior
Araujo, Theo; Neijens, Peter; Vliegenhart, Rens - In: Journal of advertising research 55 (2015) 3, pp. 284-295
Persistent link: https://www.econbiz.de/10011397062
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The power of political advertising : lessons for practitioners
Fulgoni, Gian M.; Lipsman, Andrew; Davidsen, Carol - In: Journal of advertising research 56 (2016) 3, pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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The impact of SMS advertising on members of a virtual community
Nantel, Jacques; Sekhavat, Yasha - In: Journal of advertising research 48 (2008) 3, pp. 363-374
Persistent link: https://www.econbiz.de/10003768834