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Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S. - In: Journal of advertising research 53 (2013) 4, pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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The future of advertising in China
Bilby, Julie; Reid, Mike; Brennan, Linda - In: Journal of advertising research 56 (2016) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer; Drollinger, Tanya - In: Journal of advertising research 48 (2008) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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Behavioral effects of digital signage
Burke, Raymond R. - In: Journal of advertising research 49 (2009) 2, pp. 180-185
Persistent link: https://www.econbiz.de/10003860560
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"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen - In: Journal of advertising research 49 (2009) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
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Does doing good do good? : how pro bono work may benefit advertising agencies
Waller, David S. - In: Journal of advertising research 50 (2010) 4, pp. 440-449
Persistent link: https://www.econbiz.de/10008857200
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Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun; Sutherland, John C. - In: Journal of advertising research 55 (2015) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
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How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.; Ford, John B.; Farris, Paul W. - In: Journal of advertising research 54 (2014) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10010383787