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How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose; Leslie, Kenneth Raj; … - In: Journal of advertising research 58 (2018) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte; Florès, Laurent; Agrebi, Meriem; … - In: Journal of advertising research 48 (2008) 3, pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
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The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde; Neijens, Peter; Smit, Edith - In: Journal of advertising research 50 (2010) 3, pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
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The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei - In: Journal of advertising research 47 (2007) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
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Extrinsic cue of warranty by selling through a reputable website
Hsu, Huei-Chen; Lai, Chi-Shiun; Chen, Cheng-Hsui - In: Journal of advertising research 47 (2007) 2, pp. 158-164
Persistent link: https://www.econbiz.de/10003611456
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Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu; Krishnamurthy, Sandeep - In: Journal of advertising research 47 (2007) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
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The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline; Woodside, Arch G. - In: Journal of advertising research 52 (2012) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
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Cause-related marketing advertising formats on nonprofit websites : does a company's donation-amount offer in nonprofit display ads drive purchase intention?
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: Journal of advertising research 61 (2021) 3, pp. 289-302
Persistent link: https://www.econbiz.de/10012656819
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Advertising on mobile apps versus the mobile web : which delivers better advertisement recognition and willingness to buy?
Park, Sungjun; Park, Byungho - In: Journal of advertising research 60 (2020) 4, pp. 381-393
Persistent link: https://www.econbiz.de/10012495781